Guilt free SHOE shopping
Wouldn’t you love to own one of these cute pairs of shoes and feel good about the purchase? – For each pair of TOMS shoes purchased a child from around the world in need will also receive a pair of shoes.
The philanthropic entrepreneur Blake Mycoskie came up with this ‘one for one’ model while on holidays in Argentina, observing many children without footwear and becoming susceptible to cuts and infections. This model allows TOMS to make a profit while also being charitable. If it was a not-for-profit company they wouldn’t be able to sustain the concept of giving.
To date TOMS has reached an incredible milestone of giving 1,000,000 pairs of new shoes to children in need around the world! With their social media ramping up [International one day without shoes day on 5 April 2011 + blog + facebook + twitter + youtube + myspace] the movement will just keep reaching greater heights.
This ‘one for one’ model has been very successful for them, turning over US$4 million since their launch in 2006 and winning him the Secretary of State’s Award for Corporate Excellence in 2009, presented by Hillary Clinton. Other businesses are also applying this method to also help people in need.
Join the cause and nab yourself a unique pair of shoes at www.toms.com
Yours in design,
Amber van Sloten
