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Gruen Transfer decodes the ad world

Gruen Transfer decodes the ad world


I’m sure we’ve all seen ABC’s Gruen Transfer with their panel of ad execs dissecting the latest ad campaigns. But you might not have seen their website which has some pretty good descriptions of the people who make up an advertising agency in the ADLAND section called ADWORKERS. You can also learn to ADSPEAK and get up to speak with advertising lingo like ‘Death by Focus Group’ and ‘Greenwashing’. You can chat on the forum, vote for the adverts that were on ‘the pitch’ and read up on ads that were talked about in the show, which is crammed into a very short 30mins. I’m a little sad that I’ll have to wait until next year for the next season of Gruen but at least I’ll be able to catch up on the episodes I missed on the site.

> View the Gruen Transfer website here

Yours in Design,

Belinda Vesey-Brown About the author
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