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Got a bit of Spring Valley Fever?

Got a bit of Spring Valley Fever?

On Sunday night we saw Schweppes Australia launch a significant multi media campaign for its fruit juice brand Spring Valley entitled ‘Where Spring Comes From’ .

The new campaign, by George Patterson Y&R Melbourne, draws on the skills of multi-award winning US based animation house Psyop to deliver a series of executions that capture ‘the feeling of spring’.

The spots are accompanied by Elvis Presley’s classic Spring Fever and apparently Elvis Presley Enterprises are so delighted with the new work they’re planning to feature the new TVC on the elvis.com website and Elvis Facebook page.

I really love these ads. They’re fun, fresh and remind me of a magical wonderland I’m sure we’d all rather be. What do you think?

Yours in advertising,
Janet

Belinda Vesey-Brown About the author
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