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Genius Westfield Facebook Campaign

Genius Westfield Facebook Campaign


I’ve just participated in a very sneaky but very clever marketing campaign for Westfield. Knowing full well that I was giving Westfield the rights to advertise on my Facebook page and post notifications without my permission…basically giving them free reign of my page I still signed up and let the sneaky bandits update my status with “All I want for Christmas is a Westfield Gift Card…and yes the evidence is below.


I know full well that I have no chance in winning and I know that I’m just joining the pack of little media monkeys spreading the word, giving Westfield more advertising for absolutely nothing. Maybe, deep down, I just wanted to support the clever kids behind this campaign…I guess I wish I’d thought of it myself. Damn.

Now I’m sure I’m most likely one of the last to jump on this bandwagon as my Facebook page is full of lots of status updates reading exactly the same thing. And they’ll probably be plenty more in the next few weeks. And we’ll probably be all too scared to change our status just in case we get kicked out of the running. I’ll probably just leave mine as is to be sure.

So to anyone out there who see’s my status and is tempted to buy me a Westfield voucher don’t do it. I really want a Freedom or Ikea or Bunnings Voucher instead. It’s a sneaky ploy…it’s not the real me!

I’m guessing a lot of people will be getting Westfield vouchers for Christmas this year.

Belinda Vesey-Brown About the author
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