Fiats graphic design flair
The Design Institute of Australia is proud to announce their endorsement of the 2013 Fiat Nationals. The event hosted by the Queensland FIAT car club – a Non for profit organisation, provides the opportunity to highlight the beautiful graphic designs that have accompanied the beautiful cars designs – time after time.
The FIAT nationals will be held on the weekend of the 18-20th of January 2013, drawing Fiat Car Club members, design enthusiasts, and motoring devotees from the Asia Pacific to gather in Ipswich, Queensland. The weekend encompasses a variety of competitive and social events that will include a timed sprint at Queensland Raceway, the 50th “Fiat of Italy Cup” Autokhana, a Show’n’Shine, participation of by other car clubs such as Alpha Romeo car club as well as a Presentation Dinner.
As a the centre point of the Nationals, a vast collection of graphic design, marketing and advertising material and memorabilia will be on display at the Fiat Nationals DIA lounge. The DIA lounge will have activities for people to explore automobile graphic design first hand – a must do for kids looking at becoming designers of the future.
The DIA lounge will be a chill-out spot for adults and children to enjoy the 2013 FIAT Nationals. DIA board member & Designer Marina Kozul says, “The FIAT nationals not only represents a celebration of FIAT cars and the fiat group which includes (Fiat, Alfa Romeo, Ferrari, Maserati, Lancia, Jeep, Chrysler) but also represents a celebration & acknowledgement to the huge body work made by fiat designers since 1899. The contribution of graphics designers for the automobile is immense.
Since the beginning FIAT graphic designers have been giving a voice and visual communication to FIAT automobiles. As the DIA is a professional body for designers, founded by the design professions, and run and funded by designers;. The DIA is delighted to endorse The FIAT Nationals which shows appreciation for good design. There is nothing more convincing than an example or good design because good design prevails – and FIAT has certainly proved that.
DIA Queensland co-president and Graphic Designer Peter Florentzoz says the fiat posters represent ideas of heroes and crossing frontiers. Those messages accompanied the bold fiats designs – the hero being the everywoman, man and every child looking to cross the next frontier smartly.
Communicating a smart message about an automobile/design/product is just as important as the smart automobile itself. In many cases sometimes the poster was the only way to plant a seed in people’s minds about the possibility in owning a FIAT. The information graphics designers deal with not only requires a sound understanding of text based communication but also requires them to skilfully use the communication properties of symbols, colours and pictures.
FIAT has relentlessly provided that communication worldwide capturing life’s romantic, heroic, and vivacious moments all though graphics design, some say the FIAT campaigns were at the art of graphic design.