Fiat 500 at Paris Motor Show
Remember how I posted a blog about the success of the campaign Fiat ran for the 500,000th Fiat 500 driving people to Facebook? In case you don’t, owners from around the world were encouraged to upload a photo of themselves and a story so the 500,000th Fiat 500 could be wrapped in Fiat owners’ faces. What a great idea!
Now for an update, I am proud to announce that Paul (my husband and Digital Director at Brio Group) and my face is on the side of the car for its first outing at the Paris Motor Show. All the fans who have their face on the car have been asked to tag their photo on the car on Facebook and those lucky enough to attend the Motor Show are encouraged to film, tweet, and upload photos through flickr for all the fans who can’t make it can share in the experience.
Check out the facebook page here to see all the faces.
Yours in Design