Doritos Make an Ad winner announced!
[briotube]http://www.youtube.com/v/8bHpp1_I-FA[/briotube]
Last night the winner of the Doritos‘ “Make an Ad, Make a Fortune” competition, where consumers were invited to make their own ads, was announced during an ad break on Good News Week on Channel 10.
Congratulations to Alex George for his winning ad, the Australian-obsessed ‘Dennis’. The comical ad has scored Alex a nice $25,000 plus he was entitled to $1 for every vote he received, so that’s another $4491 (his masterpiece was voted 4491 times!).
The competition was created by ad agency Clemenger BBDO Sydney, and I believe is a great example of handing over your brand to the consumer to have some fun with. Why not check out the other finalists (see below). Which one is your favourite?
[briotube]http://www.youtube.com/v/zOt7wtF_9ak[/briotube]
[briotube]http://www.youtube.com/v/rk4iDoqPMUU[/briotube]
Yours in campaign-goodness,
Julia
