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Christmas Apple iPhone advertising

December 19, 2011
In Advertising, Advertising Campaign, Branding, Communication, entertainment, marketing
By Belinda Vesey-Brown
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Christmas Apple iPhone advertising

http://www.youtube.com/watch?feature=player_embedded&v=5qcmCUsw4EQ

I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about the new features was so strong. Watch it yourself and let me know what you think.

Yours in soft selling

Belinda

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