If you're working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget - new figures just released from the video giant in celebration of its 6th birthday may...
Continue ReadingSocial media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you're opening up to...
Continue ReadingIn true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2. The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his "Skadoosh" reading....
Continue ReadingLet's admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits ...
Continue ReadingProof we don't do things in halves, the universe threw two of the century's largest moments into three days - a royal wedding and the takedown of the world's most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social...
Continue ReadingIt was reported yesterday that tweets will be banned during Prince William and Kate Middleton's Royal Wedding ceremony today. That's right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingThe world is a buzz with excitement regarding the upcoming royal wedding of Prince William to the beautiful Kate Middleton. While fashionistas across the globe are speculating what she'll wear, others are wondering what their vows will be. Meanwhile, the clever folks at T-Mobile have come...
Continue ReadingAfter seeing these two beautiful ads in similar spots on prime time TV I thought they must be part of a campaign series. They both use glass and elegantly show the superior class and safety of their brand's cars. But no they're made by rival...
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