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Viral Campaigns

To goo, or not to goo? That’s Cadbury’s eternal question

Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its...

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Using social media to build a brand

Social Media can be a powerful tool when building a brand and shouldn't be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put...

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