I love to read fresh local stats that show how advertising budgets are being spent and looking for the trends in the data. I know it sounds a little nerdy but I have always been interested in how businesses are communicating to their audiences and...
Continue ReadingYou've probably heard about the guy who had his MacBook stolen and used the Hidden application to take photos of his robber. Well his MacBook is home safe now and I thought we could all learn something about the power of social media from this...
Continue ReadingWe all love a good viral video campaign. And today it's increasingly difficult to split true home videos from cleverly executed campaigns which appear to feature "home made videos". This most recent example comes sporting a glimpse of a new guitar based music game called Rocksmith....
Continue ReadingOk shameless plug here: we're all very excited to have our website SpareTicket.com.au shortlisted for the Qantm Create Design Awards presented by Desktop! We'd love it if you 'liked' or tweeted us here: www.createawards.com.au/shortlisted/round-one/spareticket/ You can see all the round 1 finalists in the latest issue...
Continue ReadingIf you're working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget - new figures just released from the video giant in celebration of its 6th birthday may...
Continue ReadingWhen it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue ReadingJohnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral...
Continue Reading3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola's 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand's greatest campaigns. It stands...
Continue ReadingI really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I...
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