January 31, 2012
Sacred Grounds is good
The new campaign for Sacred Grounds Organic Fairtrade coffee uses creative copywriting and beautiful typography....
Continue Reading
Viral Campaigns
January 17, 2012
Will you still Facebook when you’re dead?
Facebook hosts the app ifidie, so people can leave messages from beyond the grave....
Continue Reading
December 9, 2011
Nuts Trio Hands-Squirells
In Soviet Russia, squirrel hands bite you! This bizarre little ad which feels like the Skittles of Russia is created by Adventa Lowe and shot by Radioaktive Film. Man with Squirrel hands bemoans that he can not taste chocolates with nuts in them. Bad hands. http://www.youtube.com/watch?v=po2UxxMUZ4E...
Continue Reading
November 8, 2011
Jay-Z Decoded – Book Campaign with Bing Maps
http://www.youtube.com/watch?v=k5776HPNeHA As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with...
Continue Reading
November 5, 2011
Carlsberg Cinema Bikers Stunt
Carlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle....
Continue Reading
October 25, 2011
Telstra 4G Colour Wave
http://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra's measured approach to marketing and the importance of striking the right balance between...
Continue Reading
October 19, 2011
Yellow Bird missing. Ransom note found.
The Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook 'likes' up, the yellow bird has been abducted....
Continue Reading
September 28, 2011
In Advertising, Advertising Campaign, Branding, Business, Communication, Design, Design Resources, Digital Marketing, Digital Solutions, entertainment, Events, Finance, Inspiration, marketing, Politics, public relations, Reviews, social media, Sociology, Technology, Trends, TV Commercials, Uncategorized, Viral Campaigns, Web
Gruen Planet’s first episode airs tonight
The Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...
Continue Reading
September 7, 2011
In Advertising, Advertising Campaign, Branding, Brisbane, Business, Communication, Community, Design, Digital Solutions, Displays/ Exhibits, Enviroment, Events, Finance, Inspiration, marketing, Marketing Strategy Plan, public relations, Reviews, Technology, Trends, Uncategorized, Viral Campaigns, World news
SmartClinics opens at Westfield Chermside on September 19
I'm impatient, work long hours and not loyal to any particular doctor - I guess I'm fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of...
Continue Reading