3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola's 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand's greatest campaigns. It stands...
Continue ReadingWhen you "google" something you get the same results as everyone else don't you? When you post something on Facebook, it has an equal chance of appearing in all of your friends' news feed right? Wrong! You may not be aware of it, but developers, particularly...
Continue ReadingLet's admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits ...
Continue ReadingA few weeks ago I came across a simple web application that explores a concept I've always been interested in - Generative Music. The basic idea behind generative music is that it is created by a system, constantly changes and is therefore, always different. The...
Continue ReadingJust when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns....
Continue ReadingProof we don't do things in halves, the universe threw two of the century's largest moments into three days - a royal wedding and the takedown of the world's most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social...
Continue ReadingIt was reported yesterday that tweets will be banned during Prince William and Kate Middleton's Royal Wedding ceremony today. That's right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal...
Continue ReadingLast year BP's oil spill took the cake, but this year it's looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
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