Mike Walsh, author of 'Futuretainment', presented at a recent AIMIA Brisbane event: "Yesterday the world changed. Now it is your turn" which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel "overwhelmed" by the...
Continue ReadingThe Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook 'likes' up, the yellow bird has been abducted....
Continue ReadingOk shameless plug warning! We're super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute's Awards for Marketing Excellence in the 'New Brand' category. We're up against some 'stiff' competition: Warnie's underwear brand Spinners; Simplot's Quorn and Queensland winner...
Continue ReadingThe Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...
Continue ReadingAt Brio Group we have the pleasure of being a part of the Hear and Say Centre's weekly play group sessions where we have the chance to witness so many beautiful families interact. Last week's play group was a great chance for me to capture some...
Continue ReadingWell a new day of international mourning was created this week with the announcement that Steve Jobs has resigned as Apple CEO. To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer...
Continue ReadingI was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about "the next big" social network, created right here in Brisbane. Kondoot - a social network based around live streaming video - was quietly launched last month by a...
Continue ReadingIt's no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to...
Continue ReadingIt was the widespread availability of social media – namely Facebook & Twitter – which enabled the coordination of the recent London riots. It was also the Blackberry which made it difficult for Police to uncover the crimes as the Blackberry's instant messaging is not...
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