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public relations

Winners announced at Cannes Lions Festival

We're all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as...

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Consumer reviews set to create valuable campaign content

Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services...

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Slash your advertising spend with Facebook ads and DSPs

When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....

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Why social networking for business cannot be overlooked

Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you're opening up to...

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Come Together Brisbane TVC campaign

I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I...

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Choose your words carefully – they could change your world

We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....

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