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Design

May 27, 2015

In Design, Web

The above the fold myth

We are familiar with above the fold in newspapers, where the most important news story is located in the upper half of the page. Not so long ago, the same rule applied to web development, where website designers attempted to cram all key information and...

March 24, 2015

In Design, Digital Marketing, Digital Solutions, Web, Writing

The New Word(Press) On The Street

We love WordPress. It's such a simple CMS with all the tools necessary to make your website shine. The fact that it is so easy to use from a developer, creative and user perspective has made it the leading web software that it is today. Naturally...

March 17, 2015

In Communication, Design, Design Resources, Digital Solutions, Tagged PDF

Is your content accessible?

Our new friends at TaggedPDF.com.au have just launched their new website (yay!) and specialise in turning your pdf's into accessible documents that can be read by screen readers for the visually impaired. Many government agencies, institutions and universities are making accessibility a priority after leading universities...

March 13, 2015

In Design, Design Resources, typography

Lorem what?

Lorem Ipsum, or better known as filler text to designers, is regularly used to give the feeling of populated text in documents while in the midst of design. It allows creative teams to understand how copy will look and generally be replaced and removed with...

September 15, 2014

In Community, Competitions, Design, Inspiration, Technology

Make It Wearable challenge by Intel

The MAKE IT WEARABLE challenge was started by Intel earlier this year with the aim to support the evolution of wearable devices. https://www.youtube.com/watch?v=iwSpn7H7vKg Among all the submissions that they have received, 40 were picked as semi finalists in July this year. By mid August, these semi finalists...

December 4, 2012

In Advertising Campaign, Design

The art of automobile design

The Design Institute of Australia is proud to announce their endorsement of the 2013 Fiat Nationals. The event hosted by the Queensland FIAT car club – a Non for profit organisation, providing the opportunity to come and enjoy an extensive collection of beautifully design cars...

August 13, 2012

In Branding, Design, Inspiration

ABC2 launches new ident.

ABC2 have recently launched a new ident directed by PictureDrift's Brendan Cook and animation created by Mirage VFX. The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats...

August 11, 2012

In Advertising, Branding, Design, marketing

James Victore: Your Work is a Gift

We have just watched this inspiring video from James Victore where he shares his thoughts on the value of the creative voice. Thanks James, you really have summed up what we have been going on about for years, the importance the of creative thinking. Thank...

May 16, 2012

In Advertising, Business, Communication, Community, Design, Design Resources, Facebook

Advertising People Vs Normal People

Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha ...