The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a...
Continue ReadingThis Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers....
Continue Readinghttp://www.youtube.com/watch?v=nJVoYsBym88 Creative thinking needs to be the driving force behind advertising in today's market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you. This...
Continue ReadingTo all the design enthusiasts out there, if you're lucky to be in the US before 22 January 2012 make your way to Minneapolis to catch the “Graphic Design: Now in Production” exhibit running at the Walker Art Center. The exhibition explores how the industry has changed...
Continue Readinghttp://www.youtube.com/watch?v=k5776HPNeHA As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with...
Continue ReadingCarlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle....
Continue ReadingSomewhere on my travels around the internet last week I stumbled upon this website showcasing the hand-lettered logos from now defunct US department store chains. I adore the modern script that you can imagine being in the 50s and 60s and not out of place on...
Continue Readinghttp://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra's measured approach to marketing and the importance of striking the right balance between...
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