http://youtu.be/7yBemw0eW9g For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools. Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active...
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I love learning new things and was excited to be introduced by a client to Marco Iacoboni and his book Mirroring People. This was my first introduction into Mirror Neurons. What are Mirror Neurons?, well quite simply as Wikipedia have put it 'A mirror neuron is a neuron that fires both when...
Continue ReadingXXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...
Continue Readinghttp://youtu.be/U9aUEzVTFQo Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys...
Continue ReadingThe images below show a really creative idea of giving the young people of Lebanon what they want. What first appears as advertising for sunglasses, is actually more complex. A current trend in Lebanon is that young people want to be seen, so to speak, when...
Continue Reading[caption id="attachment_10394" align="aligncenter" width="500" caption="Image Source: Kathleen Noonan, CourierMail.com.au"][/caption] Kathleen Noonan’s Last Word article titled “Things That Make Us Shop”, in the Queensland Life section of the Courier Mail last weekend caught my attention. Kathleen was referencing River Clegg’s writing of “Buying This Thing...
Continue ReadingWell designers, it's that time of year again! Have you got your tickets for Semi-Permanent yet? Semi-Permanent is a world leading design conference that to date has hosted 29 events in 9 cities, covering 5 countries, with over 200 speakers and 50,000 attendees. In 2012, Semi-Permanent...
Continue ReadingWhat is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda. http://www.youtube.com/watch?v=VhkDdayA4iA&feature=player_embedded...
Continue ReadingFacebook hosts the app ifidie, so people can leave messages from beyond the grave....
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