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Advertising

Faux Food

  Judging by the picture on the front of my pre-packaged roast meal, I was expecting to find something inside that George Calombaris would be proud of. Instead, I peeled back the wrapping to find something that resembled the bog of eternal stench (well, at least...

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Promo Party

Last weekend I found myself happily involved in mini marketing stint in which I unknowingly promoted a brand I don’t even particularly like. Here’s the recipe for setting up your own small scale marketing exploit. These instructions relate to a Jim Beam promotion, but you can...

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Sweet Chops

Red-i Design is a dog-friendly workplace – we have regular residents Stella and Luby-Loo, and both of them are always hungry. Whenever lunchtime comes around the dogs tend to linger. This wouldn't be a problem if I wasn't so hungry at lunchtime and could share my...

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iSnack 2.0

The result of the Vegemite ‘name me’ competition is out and it is officially and unanimously hated by its Australian customers. Out of the 35,074 suggestions made, apparently ‘iSnack 2.0’ was the best. Dean Robbins, the graphic and web designer who came up with the name, says...

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