I'm loving the therapeutic nature of Perth Advertising Agency: 303 Group's Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your...
Continue ReadingCreating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au - an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre,...
Continue ReadingBut only in a good and absolutely HILARIOUS way! This morning, IKEA Australia revealed via their website, YouTube and Facebook page that they will be adding a one-of-a-kind piece of furniture to their range called the HUNDSTOL. Rather than explaining it in detail, it's probably just...
Continue ReadingThe Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it's spot on for the Gold Coast demographic. [briotube]http://www.youtube.com/v/q9LBQZ3nxCU[/briotube] This advert...
Continue ReadingIf you're like me, you're probably so accustomed to television advertising that you very rarely actually stop to watch how the commercial was made. I saw a fantastic new advertisement this week which prompted me to think about just how many tv ads are now...
Continue ReadingYesterday I wrote about men's body wash (Old Spice Campaign), now today I'm turning my attention to men's deodorant. And with reason ...
Continue ReadingOn the back of the phenomenal success of the Old Spice 'The Man Your Man Could Smell Like' Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent...
Continue ReadingAs a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They're often the same drab looking old ads: a model – or in...
Continue ReadingBusinesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland's latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo...
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