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Advertising Campaign

Gruen Planet’s first episode airs tonight

  The Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...

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SmartClinics opens at Westfield Chermside on September 19

I'm impatient, work long hours and not loyal to any particular doctor - I guess I'm fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of...

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New social network to rival Facebook, Twitter and Google

I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about "the next big" social network, created right here in Brisbane. Kondoot - a social network based around live streaming video - was quietly launched last month by a...

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‘Anti-endorsement’ – the clever, new marketing tactic

  It's no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to...

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The History of F-commerce

F-Commerce is the term given to the rise of transactions of various types across the Facebook network. The trend began in 2007 when Facebook released their Virtual Gift Store. The Gift Store processed approximately 15 million transactions prior to August 2010, when it was shut...

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