A great Christmas campaign that has had alot of people talking and sure puts a smile on my face each time I see it, is the awesomely done Bonds version of the 12 Days of Christmas. This is a well thought out and produced campaign...
Continue ReadingThe recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a...
Continue ReadingThis Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers....
Continue ReadingCheck out these clever print adverts created for The Breast Cancer Foundation of Singapore. The idea is to suggest that women should perhaps focus on health and have their breasts regularly checked rather that being obsessed about their bad skin or bad hair. The visuals...
Continue Readinghttp://www.youtube.com/watch?v=nJVoYsBym88 Creative thinking needs to be the driving force behind advertising in today's market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you. This...
Continue Readinghttp://www.youtube.com/watch?v=k5776HPNeHA As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with...
Continue ReadingCarlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle....
Continue Readinghttp://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra's measured approach to marketing and the importance of striking the right balance between...
Continue ReadingThe Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook 'likes' up, the yellow bird has been abducted....
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