Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the...
Continue ReadingSocial Media is a buzzing with activity stemming from Ben & Jerry's latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital...
Continue ReadingNothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy. Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details...
Continue ReadingWhen I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought 'what a great name' and got on the old google machine to find out who they...
Continue Reading"How do I grow the fanbase so more people are engaged and have exposure to the brand?" Every Marketer asks themselves this question when they're working to build a brand through social network sites. First, you need to be clear on the rules for promoting a...
Continue ReadingNow I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its...
Continue ReadingOnline video is certainly on the rise. Did you know that 961 million online videos were watched in October 2010 in Australia alone? According to ComScore, the average viewer watched eight hours of video a month which has made it the fastest growing medium for...
Continue ReadingIn the midst of planning my wedding I've discovered some amazing photographers in Hailey and Andrew Bartholomew - the ridiculously creative duo behind You Can't Be Serious. Their documentary style photography and film captures the beautiful, raw moments in life - be it a wedding,...
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