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Brio Group’s vision is to create vision

Brio Group’s vision is to create vision

Our advertising agency in Brisbane has a vision that can impact our immediate community, but also the greater community. When we rebranded to Brio Group (formally known as RED-i Design) in July 2010, we created not only a new brand and a more strategic business direction, we also created our vision: to give vision to our clients, to our team, and to the world by supporting The Fred Hollows Foundation.

So from Monday to Fridays, while we work hard to create vision for our clients’ brands by magical ideas and concepts, we simultaneously create vision for our team. Anything from our Monday morning TED talks to our monthly team training help us create vision for our individual professional lives. But the most rewarding part of this process is that the whole time, Brio Group is helping to give the gift of sight to the equivalent of 365 people in one year (by June 2011). We can’t do this without the support of our wonderful clients and team.

By supporting The Foundation we’re helping to make a difference the world can see. Since 1992 The Foundation has helped to restore sight to more than 1 million people in more than 34 developing countries throughout the world. At the time of blogging, we’ve well and truly reached half way to our goal. We’ve given 184 gifts of sight!

At this time of year, when we take time to stop and cherish those close to us, it makes me really warm inside knowing that this Christmas we’ve helped many, many people to see the colour and beauty of the season.

Yours in supporting worthy causes,


Belinda Vesey-Brown About the author
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