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Brain mapping an influence for Marketing

Brain mapping an influence for Marketing

As a lover of marketing and understanding the human brain (don’t deny it; you know it’s the most interesting organ we have!), I’m always interested to conceive and discover new ways to use all the new channels that technology brings us. When my two loves are combined into┬áNeuromarketing, we are given a fascinating insight into the sub-conscious mind that makes the buying decision for a product or service.

I was excited to learn that Science can now provide insight into how different stimuli are influencing the human mind in relation to perception, memory and decision making. As a marketer, imagine how powerful this will be when modelling your next campaign. We can now use an understanding of influence as a marketing, media and promotional variable.

See more here.

Yours in Neuromarketing


Belinda Vesey-Brown About the author