How awesome of a campaign is this…
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
Wimpy, a hamburger chain in South Africa, wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.
According to Wimpy, its efforts was so appreciated that the three institutions discussed the campaign in their braille newsletters, which ultimately resulted in Wimpy reaching 800,00 visually impaired people.
Yours in awesome campaigns,