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BMW M Presents: The Making of an M Print

November 7, 2012
In Advertising Campaign, Branding, Viral Campaigns
By Belinda Vesey-Brown
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BMW M Presents: The Making of an M Print

Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of the BMW Performance Driving School, ink, and the BMW M6 Coupe created the M Print.

We love the creative thinking that has gone into this campaign. Who wouldn’t want to receive a copy complete with stone indents. Very collectable.

Well done BMW.

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Belinda Vesey-Brown About the author

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