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B_E_E Clever

B_E_E Clever

I spied this clever marketing on a series of postcards in an eco store in Bellingen, NSW.


B_E_E – ‘Beauty Engineered for Ever’ is a range of cleaning products from New Zealand and these postcards perfectly embodies their drive to be “designed for pleasure, function and the environment”. I just love the way they have interacted their bold products with Mills & Boon style illustrations.


B_E_E is a multi-layered product: designer packaging, latest eco-technology for superior performance, dermatologically tested to be gentle on the skin and they’ve achieved Environmental Choice accreditation meeting the most stringent global eco standards.

Not only is the packaging ultra ‘green’, they smell nice from the essential oils and leave your hands softer too.

Their label designs use witty statements projected boldly over the space of the labels in a bid to stand out on the supermarket shelves next to well known household names such as Sunlight. The design is simple and ingenious, Brigid Hardy, the woman behind this breakthrough brand knew the importance of investing time and money to get the branding spot on before hitting the public.

I have now discovered how easy it is to find their products in Brisbane, you too can find a stockist nearest you >>> www.bee.net.nz/stores.sm

Belinda Vesey-Brown About the author
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