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Australia’s eCommerce Boom

Australia’s eCommerce Boom

In the lead up to the festive season and all the retail sales goodness that comes along with it, it’s interesting to read the number of articles referring to Australia’s Ecommerce Boom.

It’s no surprise to find that more and more Australians with access to high speed internet and debit cards are heading online in search for products and services.

Some estimates place online retail spend in Australia to reach in excess of $27 billion this year. That is a massive increase on years gone by and a big indicator of the future of retail sales.

So what is it about online retail that makes it so appealing to us?

A number of factors come to mind however the biggest factor I believe is the ability to shop for virtually anything 24×7. Anyone, anywhere can pick up the latest fashion, electronics, games, beauty products and more at the click of a mouse at anytime during the day or night.

Our ever increasing busy lifestyles seem to be contributing to our need to do more and more outside of business hours. The convenience factor cannot be underestimated.

How many online retail purchases have you made this year?

Belinda Vesey-Brown About the author
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