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Annual reports are yum

Annual reports are yum





I just wanted to share this little gem which shows what amazing things can be achieved when you have a creative agency and an open-minded client. Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka, the biggest food company in South-East Europe, that has to be baked in an oven before it can be read. Called ‘Well Done’, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked, reveal text and images. Empty pages become filled with content after being baked at 100°C for 25 minutes. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it. If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates filled with food. The annual report is printed on paper Conqueror Laid Brilliant White 120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with typography Thema by Nikola Djurek and Lexicon by Bram De Does.

Yours in design,

Belinda Vesey-Brown About the author
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