In recent years, AI has been making waves in almost every industry – most especially with graphic design. It’s tempting to think that AI tools can do it all and perhaps even do it faster and cheaper. But when it comes to truly effective, accessible, and inclusive design, AI alone just doesn’t cut it.
At Brio Group, we believe in using AI to support our work, not replace it. The key is combining the speed and efficiency of AI with the creativity, empathy, and the 25 years of experience of our designers along with our expertise in accessibility. This is especially important in education, where the needs of students, staff, and school communities are incredibly diverse.
AI can generate layouts, draft content, and suggest ideas in seconds – but it can’t understand the subtle, human elements that make a design truly work for its audience. For instance, an AI might suggest a colourful design, but it takes a designer with accessibility expertise to ensure that those colours meet contrast requirements for low vision users. It takes a person to understand cultural context, student wellbeing, and the goals of a school brand.
We see the best results when AI and human insight and expertise work hand in hand. That’s how we ensure our designs are not only efficient but also inclusive, accurate, and aligned with each school’s unique identity.
The future of design in education isn’t AI or human creativity. It’s the balanced combination of both.