You’ve probably heard it before: “Accessibility is a team effort.” But Ben Ogilvie, Head of Accessibility at ArcTouch, puts it best:
“Accessibility is a team sport. It needs to be part of the product requirements, the creative brief, even the copywriting process. It’s not a one-and-done thing—it has to be baked into the DNA of the company.”
Real change doesn’t happen with a few tweaks in development or a last-minute alt-text scramble. It starts at the top.
Why Leadership Has to Lead the Charge
When executives and managers treat accessibility as a priority, it stops being an afterthought and becomes part of how things actually get done. If leadership sets the vision, allocates resources, and holds teams accountable, accessibility stops being “someone else’s problem” and starts being “how we work.”
Give teams the understanding of why accessibility should be at the core and give them the tools and the proper knowledge to implement it. Let this be the norm in the workplace.
Beyond being the right thing to do, accessibility builds trust, opens up markets, and keeps companies ahead of legal risks. Brands that get this aren’t just complying—they’re leading.
If you’re in a position to influence your company, start the conversation and look into things like how accessibility fits in your day to day, if you’re thinking about inclusivity in designs and what assets you can use to improve.
As Forbes pointed out, accessibility isn’t just about regulations—it’s about building better experiences for everyone.
At Brio Group, we believe accessibility should not be an afterthought and it starts with leaders who make it a priority. So, let’s stop treating it like a side project and start making it core to how we work.