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IKEA’s gone to the dogs!

IKEA’s gone to the dogs!

But only in a good and absolutely HILARIOUS way!

This morning, IKEA Australia revealed via their website, YouTube and Facebook page that they will be adding a one-of-a-kind piece of furniture to their range called the HUNDSTOL. Rather than explaining it in detail, it’s probably just easier for you to watch the below video to learn everything you need to about this absolutely hilarious product:


Now the question surrounding this product is of course its ‘release date’, which just so happens to be the 1st of April … otherwise known as April Fool’s Day.

So, is this product a very clever marketing ploy by an equally as clever marketing/publicity/design team to get people to talk about IKEA, ponder about the product in question and subsequently laugh their pants off when IKEA announces that the product is just a funny joke … or is this product and the subsequent marketing part of something bigger? Could it actually be that IKEA is perhaps launching a new and interesting product to their range and decided to launch a very clever and cool viral campaign to the market on April Fool’s Day to gather attention and hype?

Either way, one thing’s for sure, the HUNDSTOL is an immediate hit! And I for one, think that whatever IKEA announces by the end of the day – “big joke” or “actual product” – today’s stunt is absolute genius and a great example of how websites and social media can be used in a marketing budget to get people talking about a brand or product! Brilliant!

Belinda Vesey-Brown About the author
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