Background

After establishing Sargent as the second largest player now in the truck hire and lease market Brio Group was commissioned to refresh our original website and give it a clean, minimal feel.  

Objectives

Create a new website that communicates Sargent’s new look and feel and delivers an easy to navigate site for customers. Sargent wanted to use a method of clearly communicating each location, plus give customers an opportunity to lodge comprehensive quote requests.

Strategic Approach

Visually, the design explores a clean and modern look and feel and allows Sargent to draw their customer’s attention to promotional campaigns in the breakout boxes. The animated header highlights products or current advertising campaigns and is dynamically created to refresh automatically. Key functionalities of this site are comprehensive integrated forms that help the customer tailor their quote request, as well as custom-branded Google maps that clearly indicate each location, a vital mobile tool for the vehicle leasing company.

Results