Consolid8 Website
Background
Consolid8 is an innovative and forward-thinking financial services organisation that works with small to medium businesses and franchises to develop effective financial solutions. Their team of experienced professionals manage your company’s broad spectrum of financial needs, from bookkeeping and payroll, to management accounting, strategic planning and tax compliance. Consolid8 were looking to break free from the traditionally conservative and safe style of the financial sector and wanted a fresh approach that positioned them as innovators and leaders in their field.
We created
Look & Feel / Diagrams / Website Design
Teams Involved
Brio Design
Brio Digital
Objectives
After formulating an extensive strategy for Consolid8’s communications, Brio Group created a dynamic look and feel that would be applied across all of their marketing collateral. This look and feel translated to the website where a circular graphic was created to represent their unique integrated business model in which a select group of core businesses share facilities to provide a 3600 service for their clients. The branding needed to represent the four core areas that Consolid8 Accounting provides and this was achieved through the header which was animated to showcase each area’s services. This took the form of a pop up speech bubble and silhouettes of workers which appeared on top of each quadrant as you rolled over it with your mouse. Consolid8’s Strategic View needed to be represented and their point of difference over competitors’. This was achieved through engaging diagrams that put the viewer in the picture.
Strategic Approach
Brio Group created a striking website interface that is both clean and corporate as well as warm and inviting. The warm, earthy colour palette, using deep burgundy, green, warm grey and chocolate, was chosen to enhance Consolid8’s corporate branding and link in with their newly refurbished office suites. Brio Group devised a positioning statement ‘integ8 and innov8’ which expanded on their unique name and then followed the theme through with the renaming of their eNewsletter to ‘Acceler8’ and the naming of the ‘Integr8 Business Services Group’. The buzzing symbol for the Integr8 Business Services Group shows the cross-pollination of knowledge and skills across the eight core companies and provides a visual illustration that is instantly understood.
Results
The website was a huge success and the clients were thrilled with the new site. The capturing devices and Search Engine Optimisation techniques allowed the site to maximise its ROI and create a rich database.
Design
Digital
Advertising
