Polished Property Styling
Background
Polished Property Styling is all about first impressions. They professionally style properties prior to being listed for sale to improve saleability, reduce the time it takes to sell and increase profits. Their services start with consultations through to property styling and furniture and accessory hire. The Brisbane-based company is a relatively new up-and-coming company who want to introduce property styling to the Australian market.
We created
Brand Name / Corporate Identity / Stationery / Website / Domain Name Registration & Hosting / eMarketing / Advertising / Brochures / Vehicle Livery
Teams Involved
Brio Design
Brio Digital
Brio Advertising
Objectives
Brio Group were commissioned in the infancy stages to create a brand name, slogan and roll out the new brand’s corporate identity through multiple touchpoints in the market. To create a branding strategy that gives the brand maximum brand awareness and appeal for this unique, but results-driven, service.
Strategic Approach
We developed a sleek, easy to recognise brand name that says what the outcome of the service is, while also playing on the sophisticated personality of being ‘polished’. The slogan ‘Polished Properties Sell’ is results and outcome driven, an important drawcard for their audience who want to sell property. Our slogan strategy was extended further by using the ‘Polished Properties Sell’ as the name of website. This meant the audience would have to enter the tagline to reach website - hence the audience is already becoming active with the positioning statement. We proposed a sleek, sophisticated look and feel that was timeless and had the capacity to work across a range of mediums.
Results
We produced a bold, contemporary and stylised look and feel. We brought the brand name and slogan to life by using subtle, small details that make all the difference. For example, the stylised serifs on the letterforms is very subtle and sophisticated, while a ‘shine’ or ‘sparkle’ has been created to give a sense of ‘polish’ and ‘perfection’. The ‘sparkle’ has been represented by a 6-pointed star and positioned at the end of the ‘polished’ to act as a full stop. This draws your attention to the finished product – your ‘polished’ property – reinforcing that your property will shine once it’s had a ‘bit of polish’. The corporate mark has been kept simple and ‘without frills’ to indicate the way the company does business – simple, to the point and aims to work with what you’ve got rather than a complete (and costly) overhaul. This corporate mark has been designed to work well in full colour, single colour and black and white to allow for easy application to a wide range of media. The website employs the same clean, modern, polished look and feel as the brand. As part of the online strategy we registered multiple domain names and enlisted SEO services for top rankings. Finally, to support the launch into the market we rolled out stationery, vehicle livery, advertising and brochures.
Design
Digital
Advertising
