BCC - Planning & Building
Background
Brisbane City Council needed an over-arching brand for their planning and building division and asked Brio Group to help. Our experience in creating the RiskSMART brand meant we were very familiar with the target audience and the development processes and were keen to develop a visual identity system that would make development applications simple and easy for Brisbane residents.
We created
Corporate Identity / Icon Series / Corporate Style Manual Postcards / Brochures / Advertisements / Website Interface / Trade Displays
Teams Involved
Brio Design
Brio Advertising
Objectives
The brand needed to encompass the many different aspects of planning and building in Brisbane and appear approachable and easy to understand for the vast target audience including ‘Mum’s and Dad’s’, builders and architects. The brand needed to easily explain the various types of projects that require development approval – from domestic projects such as carports and retaining walls to large-scale industrial developments. It was important for the creative to be expandable and adapt when new development approval items were added.
Strategic Approach
Brio Group extensively researched the target market and the types of imagery they could relate to. The use of icons rather than photographic imagery was found to be a key factor in communicating the various projects, giving them a timeless quality and non-specific feel, allowing users to visualise their own projects. Brio Group created a strong logotype using Avenir, Council’s corporate font, to ensure the Planning&Building brand was consistent with Council’s overarching brand. We also created a series of icons that, when pieced together, formed a highly expandable graphic that has been used across multiple touch points. The crisp, vector style of the icons and fresh blue, green and orange tones gave a stylish and sophisticated feel to the brand. Each icon represents a different area from small lots to swimming pool fences and garages which helps to easily identify the different categories and allows for easy navigation. We then applied the graphics to printed advertisements, postcards, posters and brochures and developed an interactive trade show display with energy-saving appliances and 3D aspects to further engage the audience.
Results
The new brand was a success and was well received by both stakeholders and the public.
Design
Digital
Advertising
