BCC - Community Engagement
Background
The Community Engagement Centre of Excellence (CECOE) is a government-run body that oversees all community engagement activities across Brisbane City Council. They provide tools, help and advice on community engagement activities and love working with each Council program area to ensure their projects are in the best interests of the citizens of Brisbane.
We created
Logotype / Look & Feel / Icon Series / Word Templates / Powerpoint Templates / Reports / Website Banners / Pull-up Banners
Teams Involved
Brio Design
Brio Digital
Brio Advertising
Objectives
Brio Group were commissioned to create a new brand that would engage the community through various touchpoints in the market. The look and feel needed to appeal to a broad target market and encourage them to participate. The brand would be used for a range of different media and needed to be expandable and adaptable to various situations and subject matter.
Strategic Approach
Because the target audience is the most important person we created a clever and integrated logotype that highlighted the ‘engage’ & ‘me’ in the type. This reinforces how CECOE is working with the Council program areas to listen and speak to individuals (me) in the community. We felt the look and feel should be based around the soft shapes of watercolour textures as the soft lines are welcoming and friendly with a handcrafted, personal feel. The use of the watercolour technique, in this instance, represents the blurring of the hard edged lines, pulling down the ‘barriers’ to highlight that people are important. The soft lines also represent that nothing is ‘set in stone’ or ‘cut and dried’ without ’your say’ being heard by Council. We used the watercolour technique to create a suite of brightly coloured icons to symbolise the variety of issues that the CECOE works with in the community. The icons gave a friendly, non-threatening feel to the brand. They could be used selectively to build a picture of a particular issue or used generically to show the range of issues the community could be experiencing. We then added a human element using black & white photographs with coloured sections over the top to give them ‘life’. The people were integrated into the scene with the icons depicting the issues and the environment.
Results
The Council program areas and the Brisbane community found the brand to be very recognisable and memorable due to the personalised approach of unique and relatable imagery. Because the brand focused on the people of Brisbane being happy with the solutions, involvement and opportunities provided by Council there was an instant feeling of positivity and that positive outcomes would be achieved.
Design
Digital
Advertising
