BCC - RiskSMART
Background
Brisbane City Council’s new Development Assessment program, RiskSMART, was introduced in 2008 as a way of fast-tracking low-risk development proposals during Brisbane’s housing boom. RiskSMART applications must be prepared, lodged, and certified by a Council accredited RiskSMART consultant. In return, Council guarantees that the application will be decided quickly. Accredited consultants can lodge electronic development applications (eDA) for all high level development application types, as per the development application process.
We created
Look & Feel / Logotype / Tagline / Copywriting / Icon Series / Corporate Brand Guidelines / Direct Mail / Press Advertisements / Posters / Postcards / Notepad / Brochures / Website Banners
Teams Involved
Brio Design
Brio Advertising
Brio PR
Objectives
RiskSMART, needed a professional, sophisticated look and feel to help gain awareness in the industry. As a new product, the messages need to be easily understood and achieve cut through in the market.
Strategic Approach
Brio Group devised a strategy based on our tagline ‘get the quick tick’ which was accompanied by a red tick speeding into its check box. We created a logotype, a series of icons and graphics that utilised a ‘fast’ red and contemporary warm grey. The branding was applied to a range of collateral including a direct mail piece, postcard, notepad, poster, brochure, advertisements and web graphics. Accredited consultants were granted the rights to use the ‘accredited’ logo version to ensure the system was properly regulated. Brand elements were also supplied so industry members could produce marketing collateral.
Results
The RiskSMART brand was successfully trademarked and was well received by the planning and building industry. Corporate Brand Guidelines were developed to ensure that industry members were using the brand effectively. The program was hailed a success and the brand was well received.
Design
Digital
Advertising
