marketing Archives

March 14, 2018

Healthcare Marketing – Health Navigator

[embed]https://www.youtube.com/watch?v=MHHg74cGpt0&feature=youtu.be[/embed] Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this project off the ground. Read...

March 14, 2018

In Branding, Healthcare Marketing, Medical Practice Marketing

Medical Practice Marketing – testing the idea of Minor Trauma Centres

[embed]https://www.youtube.com/watch?v=rqU8cy9hX_c&feature=youtu.be[/embed] Let us share with you a campaign we ran to test a Local Government idea that we called Minor Trauma Centres. The images in this post are how we presented the ideas to our client and the thinking behind those ideas. We wanted to share...

March 13, 2018

In Health Marketing, Healthcare Marketing, Healthcare Marketing Strategy, Medical Marketing Strategy, Neuro-marketing

A Winning Health Care Marketing Strategy

We worked with a client recently who specialises in developing technology that is driven by AI (artificial intelligence). What we learnt first hand is that for AI to work, there needs to be lots and lots of data in order to work effectively. When there...

March 13, 2018

In Archetypes, Marketing Strategy Plan, Neuro-marketing

Neuro-marketing – How we define what you are really selling

We believe marketing is a method and consumer buying behaviour is a science (neuro-marketing). We developed our branding system to combine the two to make marketing a methodology. Our system is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’ or brand characters. Archetypes allows us...

October 10, 2017

In Advertising, Branding, Digital Marketing, Link, marketing, Social, Writing

Fix Your Website’s Copy (Seriously. Do it Now.)

As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some...

September 11, 2015

In Information Technology

TechDream Opens Doors Of New Studio

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