We invited guest blogger Laura Coggles, Account Manager at Dream & Do, to give some tips for creating a strong brand on a budget.
Don’t have the money for a full service agency? Here’s Dream & Do’s tips on the basics your brand needs.
Here at Dream & Do creative agency, we believe the key to building a solid brand is being consistent across all platforms of communication. If nothing else, be consistent. It’s confusing when brands call themselves different names, use different tone of voice in their messaging, and don’t have clear values.
In his award-winning book ‘Brand: It ain’t the logo’, Ted Matthews says: “A Brand is the sum total impression and memory of every remarkable, every so-so and every negative experience with any and all touchpoints of an organisation.” So even if you’re on a budget, there are certain things to consider to make your entire brand consistent.
So with that in mind, here are our tips for branding on a budget:
Your brand’s colour palette should be consistent, purposeful and evoke the identity of your messaging. According to Canva’s Design School blog, colour can increase brand recognition by up to 80%.
Digital Business says, “Typography is nothing short of an extension of the brand’s voice and tone.” Consistent font sets the tone for your branding and makes you stand out as present in consumer imagination.
- Image style
Think hard about the style of images. Are you going for all black and white, fresh and clean, bright colours? Ask what best reflects your brand. Social Media Examiner says that 93% of all human communication is nonverbal, so having a visual presence is crucial.
- Tone of Voice
Just like the defined set of characteristics that epitomise your brand in a visual sense, your tone of voice should also be a true reflection of the way you communicate with your target market.
All else fails?
Enlist the help of a creative agency! We’re the first creative agency in Australia to offer branding, graphic design and creative content for start-ups, with a price-point to match and several package options to suit small to not-so-small budgets. We’re all entrepreneurs so we understand the pressures of financials in the beginning stages of growing a business.
We help to educate our clients on the difference between a brand and logo – branding is more work and strategy and planning and thinking, but once you’ve nailed it, all the applications are easy.
Dream & Do