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MasterCard and their Magical moments
There's undoubtedly magic in design. Everyday designers the world over create new ways of looking at things, they refine cluttered messages, and they have the power to visually create that 'magic' feeling about a brand. If your business approaches its branding with magic in mind, you’re likely to offer ways of making dreams come true by developing a vision and living it. Or perhaps your campaigns are hinged on ‘magical moments’. Let's look at a brand that uses magic brilliantly in their campaigns: MasterCard. > more
How To Better Reach Your Audience Through Mobile Websites
Today’s technology now allows your business to be closer and more attainable than ever with your audience, thanks to the mobile magic of smartphones. Neilsen recently reported a rise in smartphone ownership in Australia (43% of online Australians now own smartphone), and it’s safe to say the mobile web is no longer a concept. Never before has optimising your website for smartphones been so important. We’ve asked Brio Group web developer Lee Wallis to explain how your business can extend its reach to your audience by having a mobile-optimised website. > more
The 5 Magic Words That Will Help You Write Better Advertising Copy
When marketing your service or product to your target audience, there are five words you should address before you put pen to paper: What’s In It For Me. Many businesses assume their audience has a basic level of interest and is paying attention to the ad; however, sadly the audience does not care about the product, or the service. What they care about is how the product or service will be of benefit to them, and ultimately, the solution to their problem. > more
6 Helpful Tips To Create Magic For Your Facebook Business Page
Are you thinking about setting up a Facebook Page for your business? You may already have started one, but where do you go from here? How do you promote traffic to your Facebook page? What content should you post? And how often? Our six must-have Facebook tips spill some social media marketing secrets to help your business manage its brand professionally and ethically on Facebook, save time by clever content creation, and importantly, how to better engage with your target audience. > more
Belinda's Communication Design Tips
Graphic design is often referred to as "communication design" - and with reason! Designing marketing material is more than making something visually appealing. It needs to communicate. There are a series of questions to ask your agency to ensure your material cuts through the clutter and fits in with the changing ways audiences now communicate. Our Q&A with Brio Group’s managing director Belinda Vesey-Brown reveals the right questions to ask. > more
How technology has changed the way we communicate
The digital revolution and changes to the Australian media landscape have changed the ways we communicate, use technology, and make informed buying decisions. The average Australian internet user spends 17.6 hours per week online1; meanwhile, mobile internet usage has almost doubled in the past year2. How has your business kept up with the digital revolution to ensure you’re meeting the needs of your audience? > more
Campaign communication between client and agency
The digital revolution and changes to the Australian media landscape have changed the ways we communicate, use technology, and make informed buying decisions. The average Australian internet user spends 17.6 hours per week online1; meanwhile, mobile internet usage has almost doubled in the past year2. How has your business kept up with the digital revolution to ensure you’re meeting the needs of your audience? > more
Top 5 Press Release Writing Tips
A poorly written press release can be what stands between getting press and not getting press. It’s important to communicate your news angle clearly and draft your press release professionally – both in content and format. Here, Brio PR’s former journalist Julia Starkey shares her top 5 tips for writing press releases that will have a better chance at grabbing the attention of time-poor, but news-hungry journalists. > more
Study reveals what motivates consumers to like brands on Facebook
Have you ever wondered what motivates a consumer to 'like' brands on Facebook? Understanding the driving factors behind your consumer clicking the 'like' button will help your business develop a more effective social media strategy. A new report by ExactTarget and CoTweet has revealed the primary reasons for liking brands on Facebook were discounts and 'social badging'. > more
YouTube for Business - the basics
Have you ever considered YouTube as part of your digital marketing mix? It's free, easy to use, and you can customise your channel to compliment your company's branding. It's a proven platform that allows you to share videos to existing and new audiences, integrate video content on your website or Facebook page, and can help increase your SEO. > more
5 reasons why custom design impacts social media success
Social networking sites have become an essential part of a business's branding strategy and promotional campaigns. Custom designed Facebook, Twitter and YouTube pages not only help your branding, but designed and built right, they can help you meet your social media goals, whether that may be lead generation or gaining more fans. > more
7 benefits of advertising on social networking sites
Social networking sites attract millions of users every single day. Advertising your business, services or campaign, through sites like Facebook, YouTube and LinkedIn, allow you to target your messages to the people that matter most - your existing and potential customers. Plus it's cheap and measureable. Here, we explore 7 benefits of advertising on social networking sites. > more
Online Advertising Breaks Record in Australia
Online advertising in 2011 was tipped to be a big year, and recent figures this week reveal a record online spend already in the first quarter. According to the Sydney Morning Herald, online advertising sales in Australia reached a record $601 million in Jan-Mar 2011 - the highest figure ever recorded in the period, according to research. > more
10 Must-Have Business Blog Tips
A business blog takes little effort, but can reap massive results. Our Digital Account Manager Trish Herriman has worked with businesses to supercharge their online presence, increase their SEO and their business reputation. She believes business blogs are an important part of every business’s marketing mix. In this Q&A she answers why. > more
How to Write Better Website Copy
Did you know that internet users spend about 10 seconds per web page? Your website content must contain keywords, communicate clearly and be simple and scannable. Writing for the web is a much different ball game to writing for print. Here our Copywriter Julia Starkey shares her online copywriting tips. > more
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Brio Group Hosts The Ultimate Public Tea Party in the CBD
Fancy a free gourmet cupcake in the name of charity? Brio Group is hosting the Ultimate Public Tea Party in the CBD on 30 June 2011, sharing 365 cupcakes with the community to celebrate their major charity milestone. > more
Q&A with our Art Director: From Concept to Results
Brio Group's Art Director Janet Pogorelc shares her helpful tips for clients looking to get the best results from their next campaign, rebrand or new business project. She reveals what she asks clients before she takes on the conceptualising process, and also shares why integrating social media with campaigns is a must-do. > more
How to get Real Results with Facebook Advertising
Over the past year we have noticed a rise in client's applying Facebook advertising to their media schedules. And it's no surprise. Like Google, Facebook Advertising offers marketers measurable results, like for example: new fans, website traffic and lead conversions. But, the advantage businesses are finding with Facebook advertising is the significant targeting and reporting opportunities. With traits like this, and getting valuable bang for your advertising buck, Facebook advertising really is helping businesses get real results. > more
Latest Design Trends
Senior Designer Anya Lange shares with the latest design trends. > more
Latest Digital Trends
MD Belinda takes us through what she thinks are the next digital trends. > more
Latest Advertising Trends
Brio Group's latest recruit, Art Director Craig, clues us in to the latest advertising trends he sees happening at the moment. > more
Trend Discussion: Content Strategy
Brio Group's resident Digital Strategist has gives us the a rundown on the growing and important trend - Content Strategy. > more
